December, 2021 – Lille, France – After winning the Ligue 1 and Super Cup trophies in France his first season, Jonathan David Jr. has settled in as the leading scorer in a league boasting Messi, Neymar, and Mbappe, with a goal-per-every-108-minute average. He now has totaled 11 goals in 17 games, meanwhile adding 2 in the first round of his Champions League debut.
He managed to make the trek back to Edmonton, Canada and snatch a crucial match-winning goal to help his national team to first place in CONCACAF World Cup Qualifiers above USA and Mexico.
The newly formed Venezia FC x Kappa partnership, conceived and brokered by Fly Nowhere, gambled on the unique concept of offering the public four (4) alternative team uniforms (kits) designed by the club’s creative director Diego Moscosoni, to be worn in-game.
After the first 3 were released on the Venezia FC official webstore to sell-out responses, the 4th kit was released to complete the momentum, selling out in under 4 hours. 4 consecutive sell-outs in a row and the set is named one of the most iconic releases in world football.
The newly formed Venezia FC x Kappa partnership, conceived and brokered by Fly Nowhere, gambled on the unique concept of offering the public four (4) alternative team uniforms (kits) designed by the club’s creative director Diego Moscosoni, to be worn in-game; an ambitious practice almost-never attempted in Italy but starting to take hold with the large European clubs, like Paris St Germain and Chelsea, led by Nike and adidas.
While the kits were designed last season and intended for Serie B, Serie A regulations initially forced the kits to be changed dramatically: Gold was banned for numbers, (enforced upon the 2021/22 kits of Inter and Genoa as well) The Arancioneroverdi (Orange-black-green) flag of the club was removed, and the shirt’s main team badges were removed, as a technicality stated the teams name or logo could not appear twice. The name of the team appeared twice as it had for the last 5 years, as a tiny startup in the lower divisions, to fill the space of not having an official shirt sponsor, but the surpise of playoff promotions had turned the 5th place team into the last qualifier for promotion to Serie A, by the smallest mathematical margin. Now finding itself amongst the established clubs who display standard large corporate-sponsorship logos in the allotted space, the issue arose, and no time was left to manufacture new designs for the debut in the top division.
Before the kits could be seen on Serie A global broadcasts, American owner Duncan Niederauer stood behind Fly Nowhere, releasing the first three uniforms online for pre-order, to an instant sell-out.
While the sales numbers were likely a drop in the bucket compared to the established clubs, football brands are not in the business of being intentionally “limited,” so the point was proven: the visibility had over-performed projections and gone beyond local and traditional football audiences. The club earned organic press in multiple languages for one of the first times in history. The relatively tiny Instagram account gained 45,000 new followers in 24 days, before the uniforms had been worn in a game; a 50% total increase for the small brand.
Now the club has rushed to restock the sold-out collection which is projected to land in November, as pirated versions appear across the internet for sale. The remaining “4th kit” by Moscosoni arrives in October and departs from the team’s traditional colors, taking inspiration from the historical crimson and gold flag of the ancient city’s heritage. The design has already been found leaked to the public by football-collector channels.
More than a year after taking on direction role for Venezia FC at the start of 2020, the flagship accomplishment of the studio’s work is revealed: successfully bringing VFC to Kappa to sign a 3-year deal as technical sponsor, with plans for extended street and lifestyle wear starting year two.
In addition to this milestone the studio has continued the evolution of the club’s identity including communications materials like typography, digital and stadium graphics, social media photo style including introducing film photography to digital platforms, collaborating with Bureau Borsche and Nod Nod Studio to craft a new website and shop, and designing 4 new game kits.
This is the second time Fly Nowhere has worked with the club, the first in 2016 under the club’s previous ownership structure.
Nowhere FC are unveiling this season’s shirts with Jameson as the official sponsor. A limited supporter collection — featuring scarves, bucket hats, badges, and pins — has also been created to celebrate the partnership.
The items are set to be released ahead of St. Patrick’s Day 2021.
Nowhere FC has been inspired by Jameson’s home city of Dublin and the everlasting culture of Ireland.
The style is futuristic yet pays respect to history and symbolizes the mashup of culture across time and borders, and includes reference to a vintage purple Ireland goalkeeper strip famously worn by national icon Patrick Bonner in the ‘90s.
The Nowhere FC + Jameson collection is available from 10 March 2021 on the Football Cafe and Jameson webshops.
Fly Nowhere reunites Nowhere FC with legendary Italian streetwear brand C.P. Company for a special collaboration featuring signature Nowhere FC takes on C.P. Company’s iconic Goggle Jacket and other items.
Nowhere FC’s relationship with C.P. Company dates back to 2018, when the two brands combined to produce one-of-a-kind customized pieces at Hypefest, highlighting the Italians’ acclaimed garment dyeing heritage.
Founded by Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” C.P. Company will celebrate its 50th anniversary next year.
Over several decades, C.P. Company has pioneered a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by the use of garment dyeing, a technique which C.P. Company pioneereed in the mid-1970s. This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and remains the basis of every piece of clothing carrying the C.P. Company label.
EA Sports’ latest addition of new content for FIFA 21’s VOLTA Football mode brings into focus its collaboration with Nowhere FC — the New York City-based street football club and creative team famous for its kits, artwork, and DIY ethos — with a digital clothing capsule dropping into the game that includes signature Nowhere FC pieces.
VOLTA Football, which first appeared in FIFA 20, was designed to celebrate the authentic culture, creativity, and style of small-sided football, while offering new ways to customize the in-game experience. To that end, the inclusion of Nowhere FC was an obvious choice. Celebrating its 10th anniversary this year, Nowhere FC was formed around New York City local leagues and sparked an early influence in the evolution of today’s independent football and creative scene from the streets to the internet.
In FIFA 21 VOLTA Football, players can test their skills to unlock items from the Nowhere FC collection. The Nowhere FC collection is available in FIFA 21 VOLTA Football for a limited time.
In addition to VOLTA Football, signature Nowhere FC items are also available in FIFA 21’s Ultimate Team, commonly known as FUT, which is the game’s most popular mode. In FUT 21, players can not only acquire Nowhere FC kits but also customize the stadium experience with Nowhere FC tifos to bring their supporters sections to life.
Fly Nowhere has taken the discipline of kit design into experimental territory for its latest project, appearing at the 13th edition of the contemporary art biennial Manifesta Biennial — hosted this year in Marseille, France — having designed and produced a series of conceptual goalkeeper uniforms for an exhibition titled “The Keepers” by Russian artist Arseny Zhilyaev.
The installation presents fragments of a museum exhibition from a potential future, and Zhilyaev tapped Fly Nowhere to work on a costume display that commemorates a football match in a dystopian Marseille, with an imagined ultra-defensive version of the game featuring only goalkeepers, played between groups in social conflict — police, residents, activists, and artists. The photo shown here is from the first of four installations — the police, at Musée Grobet-Labadié. The displays are being hosted in prominent institutions around the city.
To complete the costumes, Fly Nowhere engaged Milan-based studio Phiware for Jacquard fabrics and Brooklyn-based goalkeeper equipment brand Storelli for components.
Fly Nowhere has worked with Italian football club Venezia FC to conceive VFC AiR, a first-of-its-kind artist residency program, with American footballer-turned-photographer Ethan White as its first resident artist.
VFC AiR has received international attention since its launch, and, as football-culture magazine Rivista Undici writes, “feeds the idea that Venezia FC is trying to be something more than a Serie B club.”
To see Ethan’s work this season, follow Venezia FC on Instagram at @veneziafc and search the hashtag #VFCAiR.
Venezia FC, the historic football club of Venice, Italy, has selected Fly Nowhere as its agency of record entering the 2020/21 season.
The Arancioneroverdi are led by American majority owner Duncan Niederauer, former CEO of the New York Stock Exchange, who took on the executive roles of President and CEO earlier this year, and has now selected Fly Nowhere to direct brand, marketing, creative, and merchandise strategy.
Earlier this month, the Venetians generated widespread buzz around their 2020/21 away kit launch, which was produced by Fly Nowhere.
Venezia FC are competing in Italy’s Serie B in the 2020/21 season. With their project renewed, their sights are set on Serie A, one of the biggest stages in world football.