Month: March 2022

Home / Month: March 2022

Orlando City SC (OCSC) and Orlando Pride have appointed Fly Nowhere co-founder Mark Lowyns as the club’s Creative Director. This newly created role will be responsible for the overall creative strategy and brand identity for each of the club’s properties, including Orlando City SC of Major League Soccer, Orlando Pride of the National Women’s Soccer League, Orlando City Academy, Exploria Stadium and all future endeavors.

Lowyns co-founded Fly Nowhere, the B2B creative studio and the commercial spin-off of Nowhere FC, of which he was one of the architects since 2010. They spent several years producing disruptive projects before finally formalizing into the Fly Nowhere studio for hire.

Lowyns was also a culture / creative consultant for Copa90 in London and previously developed the Content & Creative Strategy team at Relevent Sports Group, overseeing all creative for their portfolio of International Champions Cup brands. Prior to these most recent football creative roles, Lowyns spent 6 years with Viacom, and cut his teeth early in the NYC agency community with Frank151 and Bobbito Garcia’s team at Project 2050.

He will continue to oversee the Fly Nowhere house, having recently leaked continuing initiatives with key clients such as Paris Saint Germain, Jo David, and globally renowned DJ duo The Martinez Brothers.

Orlando City SC joined Major League Soccer (MLS) as the league’s 21st franchise in November 2013. The Lions began league play in March 2015, and in 2017, Orlando City SC, moved its home matches into Exploria Stadium, a 25,500-seat soccer-specific stadium located in the heart of downtown Orlando.
In November 2015, the Club announced its intention to bring professional women’s soccer to Central Florida and launched Orlando Pride in National Women’s Soccer League. The Pride began league play in April 2016 with a star-studded team of FIFA World Cup Champions. In 2019, Orlando City SC re-launched OCB to bridge the gap between its successful youth development academy and the First Team.

22 year old Lille OSC / Canada Mens National team footballer Jo David is partnering with former American player Tony Sanneh’s The Sanneh Foundation to create positive social change for youth in Haiti.

Jonathan David Jr. was born in NYC to Haitian parents. Shortly after his birth his family moved back to Port Au Prince where Jo spent his formative years playing football with neighborhood friends and developing a love for the game. His family then set down roots in Ottawa, Canada where he honed his skills and set his sights on a European career. At age 18 he made his professional debut for Gent (Belgium), playing 2 seasons before being transferred to Lille in 2020 for club record €30m, which was also the most expensive Canadian-player transfer of all time. In his first season at Lille he scored 13 goals as Lille bested serial champions Paris Saint Germain to win the French title and the Super Cup, with Jo capturing a crucial goal in Paris. Since then he is also one of the leading goal-scorers for the Canadian National Team who are on an undefeated run and group leaders in World Cup Qualifiers.

Sanneh was inspired by a trip to Haiti in 2010 while playing for the LA Galaxy, and his foundation created The Haitian Initiative to support young players in Cité Soleil, one of the most neglected territories. What started as a one-team youth exchange has grown into a sustainable year round program: feeding, educating and coaching over 320 youth players and employing a full-time community staff. The effort caught the eye of Jo who is now an established 22 year old pro in Europe’s Champion’s League looking to give back to a place close to his heart.

Jo David is partnering with Sanneh and the Haitian foundation to contribute to their ongoing work with an injection of resources and awareness. To jumpstart the relationship Jo will make a personal contribution to The Haitian Initiative. He would like to encourage his peers and fans to contribute directly to the foundation, or by supporting his first initiative: the release of a co-branded football streetwear collection in celebration of his Haitian roots.

Fly Nowhere and Axía Sports management is proud to support Jonathan on this new challenge and looking for new allies to help grow the program.